MERIVER was the official sponsor of the Decathlon Fishing Tour at Marseille La Valentine, a local fishing challenge organised by the store. A good example of what an event can bring to a fishing section.
How it worked
- A friendly challenge, open to beginners and keen anglers alike, to meet the store’s other anglers and swap tips.
- Sign-up through the FishAndYou app, with a €10 entry fee.
- One species per month: that month, squid only, measured alive on a board or tape, from the rear of the body to the eye.
- Each catch is posted in the app, with proof of size. The prize: a fishing rod worth €139.
Why it matters for a shop
A challenge brings anglers back to the shop, gets people talking around the fishing section and gives them a good reason to try new products, such as our sea fishing attractants. Planning an event in your shop? Talk to your sales contact: we will be happy to discuss it with you.